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Privacy Policy

Four Wings CX Advisory (“we”, “us”, or “our”) operates this website (the “Site”) to provide information about our customer experience consulting services. We respect your privacy and are committed to protecting it.

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By using this Site, you agree to the terms of this Privacy Policy.

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1. Information We Collect

We aim to collect and retain as little personal information as reasonably possible.

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1.1 Information you voluntarily provide

If you choose to contact us through a form, email, or scheduling tool, you may provide information such as:

    •    Name

    •    Email address

    •    Company name

    •    Role or title

    •    Any other information you include in your message

We use this information only to respond to your inquiry, provide requested services, or manage our relationship with you.

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1.2 Automatically collected information

Like many websites, basic technical information may be collected automatically by your browser or device, such as:

    •    IP address

    •    Browser type and version

    •    Device type

    •    Pages visited and time spent on the Site

We use this information only to respond to your inquiry, provide requested services, or manage our relationship with you.

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1.2 Automatically collected information

Like many websites, basic technical information may be collected automatically by your browser or device, such as:

    •    IP address

    •    Browser type and version

    •    Device type

    •    Pages visited and time spent on the Site

We use this information in an aggregated or de‑identified way to understand how the Site is used and to maintain and improve its performance.

We do not use this Site to intentionally collect sensitive categories of personal information.

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2. Use of Information

We use the information we collect for purposes such as:

    •    Responding to your messages and inquiries

    •    Providing and improving our services

    •    Managing our business relationship with you

    •    Maintaining the security and functionality of the Site

    •    Meeting our legal, regulatory, and contractual obligations

We do not sell your personal information.

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3. Sharing of Information

We may share your information only in limited circumstances:

    •    With service providers who help us operate the Site or deliver services (for example, email, forms, scheduling, or document‑storage tools), and only to the extent necessary for them to perform their functions

    •    If required to do so by law, regulation, legal process, or government request

    •    To protect our rights, privacy, safety, or property, and/or that of you or others

    •    In connection with a business transaction (such as a merger or asset transfer), where permitted by law

Any third parties that process personal information on our behalf are expected to protect it and use it only for the purposes we specify.

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4. Client Confidentiality and NDAs

For consulting engagements, we typically enter into mutual non‑disclosure or confidentiality agreements (“NDAs”) with business clients. Those agreements govern how project‑related information, including any personal or sensitive business data shared during an engagement, is handled and protected. If there is a conflict between this Privacy Policy and an executed NDA, the NDA will generally control with respect to project‑specific confidentiality terms.

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5. Data Retention

We retain personal information only for as long as reasonably necessary to:

    •    Respond to your inquiries

    •    Provide requested services

    •    Comply with legal, accounting, or reporting obligations

    •    Resolve disputes and enforce our agreements

When information is no longer needed, we will delete or anonymize it where reasonably practicable.

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6. Your Privacy Choices and Rights

Because we are based in the United States and primarily serve business clients, our Site is not designed to manage detailed, self‑service privacy dashboards. However, you can contact us at any time to:

    •    Request access to the personal information we may hold about you

    •    Request correction of inaccurate or incomplete information

    •    Request deletion of your personal information, subject to any legal obligations we have to retain it

    •    Ask questions about how we handle personal information

To do so, please contact us at:

Email: 

If you are located in a region with specific privacy rights (for example, certain US states or countries outside the US), you may have additional rights under applicable laws. We will do our best to honor those rights, subject to our legal and contractual obligations and the nature of our business.

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7. Children’s Privacy

This Site is not directed to, and we do not knowingly collect personal information from, children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us so we can delete it.

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8. Security

We take reasonable technical and organizational measures designed to protect personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

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9. International Visitors

This Site is controlled and operated from the United States (Illinois). If you access the Site from outside the US, you understand that your information may be processed in the United States, where privacy and data protection laws may differ from those in your country. By using the Site or providing information to us, you consent to this processing.

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10. Links to Other Websites

This Site may contain links to third‑party websites or services. We are not responsible for the privacy practices or the content of those third parties. We encourage you to review the privacy policies of any third‑party sites you visit.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates when it was most recently revised. Your continued use of the Site after any changes indicates your acceptance of the updated policy.

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12. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact:

Four Wings CX Advisory

Email: 

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